A business can never suffer from too much information. And we agree, for the most part. When it comes to data insights, however, the challenge is understanding the difference between information, data and intelligence writes Michael Pyliotis, VP APAC, Basware. According to the Melbourne Business School, Australian companies risk falling behind global competitors owing to poor use of data. This is not an information problem – it’s an intelligence problem. The data may be available, but it may not be easy to interpret, compare, or use. This is especially true for startups and small businesses (SMEs). The plethora of data available means we can move away from making decisions based on gut feel.